About Us

Bisou Lingerie Staff

Bisou Lingerie is an independent, woman-owned boutique in Kenosha, Wisconsin. Blocks from the shores of Lake Michigan in the vibrant Downtown Kenosha neighborhood, we serve customers in the southeast Wisconsin and Chicagoland areas. Our online store offers customers the convenience to shop our boutique at their leisure. 

We pride ourselves on our amazing fits, phenomenal quality, and embracing every body type by providing a size-inclusive selection of European-inspired bras, bralettes, lingerie, accessories, fragrance and more! 

What is "European-Inspired Lingerie"?

There is a different attitude towards undergarments in Europe: You do not need a special occasion to wear nice underwear—it is an everyday thing. So we look for gorgeous fabrics, lace that isn't itchy, straps that don't dig in, and cuts that flatter your shape without sacrificing the kind of comfort you need to make something a feasible piece of lingerie for daily use. Really supportive underwear helps with your posture and transforms how your clothes hang. We help you to become comfortable, confident and feel great.

Our private dressing rooms are stocked with our signature purple robes for your convenience, and our fit experts provide personal attention to your fitting to ensure you get the right bra for looks and for comfort.

Call (262) 653-0112 or email [email protected] to schedule your appointment for a fitting and we'll help you find your inner goddess!


Sherry HeadshotIntroducing our Founder Sherry Ludwig.

Bisou’s bra-fitting queen bee! Store owner Sherry Ludwig gracefully oversees the hive of activity at Bisou Bras. After decades as a corporate executive, Sherry found herself wanting to explore an entrepreneurial pursuit and help women find the confidence she leveraged throughout her career. She has the gift of making everyone feel welcome and comfortable in her store and has expertly trained and mentored her bra fitters to provide the exact same experience. While you can frequently find her in a fitting room assisting clients, she also spends countless hours researching and traveling to New York and European cities to find the highest quality garments for the store.

Sherry’s Favorite Bra: the Sculptress ChiChi.

Sherry’s #1 Fitting Tip: Communication is key to finding the right fit!